Welcome to the NUS Division of Industrial Design's 2012 Interview Preparation Kit.

If you are a shortlisted candidate or a potential applicant interested to find out about Industrial Design, we have prepared a list of internet resources, in the form of articles and videos, as an interview and exposure preparation kit.

We strongly recommend that you follow up on the suggested list of reading and viewing to be adequately inspired and informed.

Note that these information will be discussion material during the candidate interview process.

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Preparation Kit Structure and Overview

The prep kit is divided into 3 sections as follows:

 

• Section 1 - Videos

This section has a set of 9 suggested streaming videos featuring internationally renowned designers and design companies. The 9 videos embedded here are part of the suggested viewing list. Under each video, there are links to supplementary videos from similar designers/companies should you find that you are particularly interested and would like to explore more in-depth.

 

• Section 2 - Web Search Task

Here, you will be guided through a quick and easy web image search task.

 

• Section 3 - Short Reading List

In this final section, you will be guided through a set of suggested reading materials readily accessible off the internet.

 

It is recommended that you cover the materials/tasks in the suggested sequence as laid out on this page. It is also a good idea to further explore the supplementary links if you find yourself particularly interested in certain areas. Enjoy!

 

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Section One

 

Suggested Video #1 - Objectified Design Documentary Trailer

Supplementary links:

→ Karim Rashid industrial designer's point-of-view on design

 

Suggested Video #2 - Herman Miller Furniture Design Company

Supplementary links:

→ Scott Wilson (former Nike global creative director) of Minimal discussing his furniture project for Coalesse

→ Bouroullec Brothers and their Vegetal Chair

→ Studio 7.5 designers creating the Herman Miller Setu Chair Video1 | Video 2 | Video 3 | Video 4 | Video 5

→ Tour of Studio 7.5 design company

→ Konstantin Grcic industrial designer

 

Suggested Video #3 - Industrial Design Process behind BMW's Gina Concept Car

Supplementary links:

→ BMW designing the Efficient Dynamics Concept Car Part 1 | Part 2

→ The Future of Driving - Concept Project by Industrial Designers Mike & Maaike

 

Suggested Video #4 - Continuum Design Company

Supplementary links:

→ Continuum Design Company and their approach to Strategic Industrial Design Research

→ Worrell Inc. Design Company and their approach to Design Research

→ IDEO Design Company and their C60 Redux player

Suggested Video #5 - Student Designers and Sustainability Projects

 

Supplementary links:

→ Puma Clever Little Bag by industrial design company, Fuseproject Part 1 | Part 2

 

Suggested Video #6 - Designer Yves Behar on the Design of the Aliph Jawbone

Supplementary links:

→ Yves Behar designing the $100 OLPC Lapto

→ About $100 OLPC Part 1 | Part 2

 

Suggested Video #7 - Apple Vice President of Industrial Design Jonathan Ive on Apple design process

Supplementary links:

→ More Jonny Ive

 

Suggested Video #8 - Legendary Braun Designer Dieter Rams' perspective on 'What is good design?'

Supplementary links:

→ More Dieter Rams

 

Suggested Video #9 - Designer Naoto Fukasawa on his approach for mobile phone design

Supplementary links:

→ Naoto Fukasawa on his MUJI CD Player design

 

 

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Section Two

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Section Three

Industrial Design Reading List

Articles about design and industrial / product design

→ Wikipedia Industrial Design

→ IDSA What is Industrial Design

→ UK Design Council - About Design

→ UK Design Council - About Product Design

→ Core 77 - Gadi Amit's definition of Industrial Design

 

 

Congratulations!

That concludes the preparatory tasks for the applicant interview. We hope you have found the materials insightful and inspiring, and look forward to meet you in person at the interview. All the best from the team at NUSDID.